If you're a serious eBay seller, you may regularly peruse sites like AuctionBytes in search of the latest tips and resources for online auction buyers and sellers.
As SquareTrade celebrates 10 years in business, AuctionBytes Editor Ina Steiner chats with cofounder and CEO Steve Abernethy to learn more about the company's rather unique service: warranties for purchases of new - and used - consumer electronics and appliances, online and offline. No longer in the business of online dispute resolution, SquareTrade continues to offer eBay sellers and online merchants services to help shoppers feel more confident.
The full interview can be found here: AuctionBytes: Giving Shoppers Confidence through SquareTrade Warranties.
Consumer Confidence is Key
Steiner's interview highlights many of the reasons offering SquareTrade warranties on your listings
is an easy way to increase buyer confidence - particularly in the current economy.
But, what else can you do to increase your potential buyer's trust and conversion rate? You tell us: What has your experience taught you?