SquareTrade Seller Blog

CE Retailers Adapt to Economy with Cautious Optimism

The holiday season is almost in full swing! As we ramp up for the big Q4 sales push, many in the Consumer Electronics industry  - including Best Buy and Sony - remain cautiously optimistic about the current economy.

So, how can eBay Electronics Sellers stay ahead of the game?

In this continuing series, SquareTrade takes a look at how Electonics Etailers are adapting to the economy to make their companies stand out this Holiday Season.

Congrats to these lucky eBay sellers!

Our monthly giveaway continues! Congrats to the following eBay sellers who won these cool prizes, just for joining up with us to offer SquareTrade warranties to their customers.

metro-music - July

theremoteexpert - August

yupmywiferocks - September

Our July and August winners each won a Apple iPod Touch.

September's winner scored an Amazon Kindle!

AuctionBytes: Boost Consumer Confidence with SquareTrade

If you're a serious eBay seller, you may regularly peruse sites like AuctionBytes in search of the latest tips and resources for online auction buyers and sellers.

In case you missed the current issue of AuctionBytes, be sure to check it out for the usual roundup of industry news, including an interview with SquareTrade CEO Steve Abernethy:

As SquareTrade celebrates 10 years in business, AuctionBytes Editor Ina Steiner chats with cofounder and CEO Steve Abernethy to learn more about the company's rather unique service: warranties for purchases of new - and used - consumer electronics and appliances, online and offline. No longer in the business of online dispute resolution, SquareTrade continues to offer eBay sellers and online merchants services to help shoppers feel more confident.

The full interview can be found here: AuctionBytes: Giving Shoppers Confidence through SquareTrade Warranties.

Consumer Confidence is Key

Steiner's interview highlights many of the reasons offering SquareTrade warranties on your listings is an easy way to increase buyer confidence - particularly in the current economy.

But, what else can you do to increase your potential buyer's trust and conversion rate? You tell us: What has your experience taught you?