It's no secret - traditional warranties are generally overpriced. On the other hand, SquareTrade provides a refreshing choice for consumers - and news about this unique option continues to spread!
The New York Times draws attention to SquareTrade's value - extended warranties that give control to consumers with prices that are usually about half as much as traditional store warranties:
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For instance, a four-year warranty on the Nikon D3000 camera at Best Buy is $150, or more than 27 percent of the $550 price. The warranty on a Hewlett-Packard N270 netbook is $130, or just short of a third of the computer’s $400 price.
Such profit margins are high enough that companies having nothing to do with selling the original products have jumped into the market, offering warranties for about half as much. SquareTrade, which offers warranties for products bought in stores or online, will sell you a three-year warranty on that Nikon for $75. The netbook can be protected for $60. |
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Traditional warranties thrived by forcing consumers to make a rushed, uninformed decision at checkout. This model no longer works - especially in today's economic environment where consumers comparison shop, researching pricing, reviews, etc. SquareTrade Retail Partners and eBay sellers can be proud to offer informative, best-in-class service to their customers. As the New York Times points out, SquareTrade gives consumers a chance to review their options and make an informed purchase decision.
If you missed the Sunday paper, the full article can be found here: New York Times: Don't Worry, Be Happy: The Warranty Psychology
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